There is web terminology called SEO (Search Engine Optimization). You will need to read up on this.

A good site for this is http://www.selfpromotion.com. Check it out. This guy has a lot to say about it and his site is very informative.

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Jaress Loo
BS in Information Systems Management
Systems Engineer and Project Technical Manager

http://www.amazingtechguys.com
http://www.vccandles.com