Someone said(I believe Jensense) that since April of 2004, Google started a program where if your click-through-rates didn't convert(buy or sign-up) for advertisers, you would get smart priced.
That means your ads could potentially be worth less then even the lowest bid. Good for Adwords but bad for us publishers.
Also I heard it not only affects that particular ad or even just your site the ad is hosted on. But all sites that are on your account.
You still get paid per click it's just to get higher prices they have to convert.
Any ideas to overcome this?
