lisa said:
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I say that because many people get so concerned about how they are going to get traffic with their main keyword phrase, but you have to remember once you start building your site you won't just be relying on that one keyword. You will get found for tons of related phrases when you start adding more related content.
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Exactly! you don't have to worry about the main keyword you're targeting because you won't get much traffic form that. You will get most for your traffic from other related keywords on your tier 2 or tier 3 pages.
Maz said:
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We can easily make a website - but we just aren't sure how we can make money from it - as it is more of an information website.
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Information based websites are the best sites. You don't have to sell a physical product to make money. You can do advertising like Google ad sense on you website. Google pays you money (anywhere from couple cents to few dollars depending on the value of the keywords on your site) every time someone click on these advertising links. I'm no guru in this field but I'm sure you can find more info in the "Making Money Online" section of this forum.