If you get the RIGHT kind of targeted traffic. All traffic is not necessarily good traffic. For example a lot of people who first start promoting their websites they start sending emails to their Myspace and Facebook friend list. While that's traffic, it's not necessarily targeted traffic (in other words, people interested in your specific content)
So if you have the right kind of traffic for your site then yes, the monetization part (making money) is usually pretty simple.
Unfortunately many people build their sites without regards to who they want to target so they get stuck when it comes to generating traffic. But if you have a core audience in mind and develop your site with their needs in mind, once you get traffic, making money with Adsense is the easy part.
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