Agree with Mike, search engines are facing a challenge from social media network, blogs uses feeds to keep readers updated, youngster hang aroung myspace/youtube, professionals busy networking in facebook etc. who else is doing the searching, and what are they searching for ?
IMO, Yahoo has set a right focus on web 2.0 that still has a chance to become a leader again, instead of trying to compete with google in the search market, which does not seem to have much chances anymore in a near future, too much research and too much time has been spent on this area and there does not seem to generate any satisfying result.
In terms of site traffic building, diversify your traffic source and building community is the key for long term success, relying solely on search engines or even PPC, is just too risky.
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