Got to this post
http://www.websitebabble.com/search-....html#post8390
watch the vids and see why. Traffic is moving away from search engine results pages to social media sites. No, it's not going to happen over nite but this is the internet and it will surprise us at how fast things change.
Wikipedia is defined as a Social Media Site.
I get about 20+ search hits from Google a day for BCP. The results center primarily around a few keywords with little variation. Good for Niche Marketing but bad for "loads of traffic"
People are using SM in the way "portals" were used 10 years ago--that's my opinion.
[edit not really 10 years a go...more like since" My this" and "My that" became the thing to do]
RSS is playing a bigger role. I have a lot of LIVE feeds and I look at them daily and use Google only when I have a specific need.
Also, I believe backlinks are playing a bigger role than is written about as well as publishing frequency. Add to that the fact that Google owns Blogger and YouTube and you can see SM sites are becoming "standard"
--Mike