As a general rule your opt-in should never let the visitor leave the page.
The ezine button might give you some credibility. I don't know if the average person knows what ezines is so it's a shot in the dark. Your already and authority because your a Nutritionist.
Personally, I wouldn't use it. You can link to your ONLY your articles on ezines which point back to the opt-in. Another option is to leave the graphic but don't link. Right now the button takes them out of your world and into ezines.
Remember, the goal of the opt-in is to grab email addresses...period.
Check your stats to see what people clicked to leave. If a lot of people go to ezines then I would get rid of the link.
Another thing I would do is get rid of the individual article links and keep the Article Directory link. or the other way around...you don't need both.
Get rid of the "Links" link that takes them to a page where they can leave the site. It looks like you want to provide something useful, which is great, but in doing so the visitor might start clicking around for more stuff and end up off the page without ever getting the free ebook. This also applies to the Google ads on the opt-in...you don't want to monetize the opt-in you want the email addresses.
What do you do with the links page? Write some copy and send them the url in your auto-responder sequence. Change the link to the "ThankYou" page your AR automatically shows to the Article directory page
The other and longer way to go, if you intend to write a lot more, is to restructure the site isolating the opt-in from the main site or blog. This way you can take advantage of different ways to monetize other than Google and provide the service you want--that's a lot of work tho'.
--Mike
PS those sliding Google ads are cool.
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