If you going down the PPC route your going to need these links just to do a little research and signing up of course.
http://adwords.google.com/
https://adwords.google.com/select/KeywordToolExternal
http://www.sitepoint.com/article/adw...lect-parts-1-4 (great article in succeeding and getting the most out of your PPC time)
http://searchmarketing.yahoo.com/
http://www.ysmblog.com/ (Yahoo's blog on there search marketing program)