Hey Tony,
Welcome to the forums! I moved your post to the SBI! forum since it was directly related to questions about Site Build It!
1) You can use your own domain name, but I would not recommend it because after using the brainstorming/research tools you may discover that there is a better name out there for your site.
Your domain name plays a decent role in search engine traffic so you really should choose one that is optimized for your main topic.
However, if you want to keep your name you can and you can transfer it into the SBI! system. It's up to you.
2) I spent about 2-3 days researching my topic, although some people spend much more time others spend less. It really depends and varies from person to person.
3) I sort of had an idea on my topic and was fortunate enough to discover that it was still considered "profitable" according to the SBI! brainstorming tools... so I didn't change my topic. Although, I'm sure other people switched after they used the tools. Maybe they can comment on that.
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