1. Less technical experience required (actually none is required)
2. Having all tools in one place (web page builder, search engine submitter and ranking reports, mailing list manager, and I could go on forever)
3. A community/forum to chat with other SBI owners when you get stuck or have questions
4. A thorough education of what it takes to build a successful site (this is an underrated benefit in my opinion.) I think so many people feel they can just create a site on anything they wish and it will be instantly successful because others have created similar sites on these topics.
For example, there is a plethora of folks these days who want to be the next MySpace, Match.com, Facebook, etc. They think all they have to do is learn how to build a site like that and they'll be as successful.
SBI! educates you on the importance of CTPM (Content, Traffic, PREsell and Monetization) In other words, it's about building credibility on a topic that interests you, build traffic and if you do everything in the right order the money is easy(ier).
And I don't say this to brag, but I've never had any problems generating traffic to most of my sites because I was so passionate about what I'm talking about, marketing it became fun and never felt like work. So the traffic started flowing and once traffic revvs up, making money from Google ads, etc. is almost automatic.
So my point is a lot of people complain there's too much reading with SBI! but the people that don't read what Ken teaches are usually the people that never make much.
You really have to understand what kinds of sites succeed. But if you ignore the reading and just build your site on what YOU think it's best, you miss the whole luxury of SBI!. You might as well just go with a cheap host and skip the education.
I have been saying this for years but I really do believe I owe a lot of my success to the teachings of Ken Evoy. Learning how to write and communicate with people is a MUST for long-term. Both Ken and Allan Gardyne are great examples of how to do this.
Do you have to use SBI! to succeed? Absolutely not, but if you want to get the background education for long-term success it's the best thing out there.
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