Yes, and what's cool is with Adobe you can create your book in HTML format so it's structured like a web page. For example when you have a hyperlink that says "Next Page" that goes to the next page of your e-book (which is really another HTML file) then Adobe will automatically pick that up and make the hyperlink go to the next PDF page. So it makes turning HTML pages into a book very easy.
So what I did was created my book in HTML first and stored all the images and HTML files in one folder. I linked the pages together using basic hyperlinks. Then when I told Adobe to create the book it linked everything together, added the images, etc.
As far as PayPal goes...
I don't know how to do set it up (you'll have to read the PayPal FAQ's) but I know there's a way to automate it because I've bought items with PayPal from other sites and when my payment went through the download link was on the confirmation page. That way you don't have to manually send it.
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