Hi Star,
It can help you make more money as long as you have an abundance of good content. Ken recommends you have at least 30 pages before you start monetizing though. Other than that, it's great way to make money, especially if you use and review the products you promote.
Now when you say "store" I'm assuming you mean a collection of products related to one topic that Amazon calls a "store" but you simply just add the code to your site and it populates the products you want?
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