Hi Lisa,
I don't see any of my website ventures as failures. Just projects with unexpected results LOL. At the very least, though, they were learning experiences.
I guess that the site with the most unexpected results, though, (was also a business with unexpected results) was my 12dollars.net venture.
At the time, local dialup was being sold for $20 avg, and my reasoning was that if I could offer it for $12, and use the name of the company to promote the business by incorporating the price right into the domain name.
Great idea, except that Net Zero started a huge ad buy 3 months later, offering $9.95 dialup.
I couldn't compete on price, and the price was incorporated into the name, so we ended up putting our weakest attribute...price...right out in prospective customers faces before we could toot our horn about our strong points.
I even got so desperate as to dress up in a clown suit with a billboard and stand on the busiest intersection in town for several dozen mornings, but to no avail.
Unexpected results, yes. Failure, no. I learned a lot and had a blast as Popo The Clown.
Warm regards,
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