You can definitely build a lot of traffic without it, but I still think if you can afford it, it may be worth it just to have a "high-quality" backlink to your site. Although some articles have come out recently saying Google doesn't give as much (if any) importance to paid links. But I think they were referring to the smaller paid directories that were created for the sole purpose of getting people to increase their backlinks. Not sure if Yahoo was included in that bunch.
What does everyone else think?
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