Fabulous answer, Theresa. SBI! is great but a lot of people don't want to do the reading - and there is a lot of it. But the Action Guide is quite useful because it educates you on the CTPM concept (Content --> Traffic --> PREsell --> Monetization)
A friend of mine just bought it a couple of weeks ago and she now understands why her first site failed. She went straight to the "M" and began trying to add AdSense and all these affiliate programs BEFORE she had enough content and traffic. This is a common mistake many people make.
Do you need SBI! to teach all this? No, you could do it on your own but many people learn better when they have a step by step guide and the information is constantly re-inforced in your brain as you go through the process. Not to mention SBI! has the building tools, stats, WorldSubmitter, SiteMap generator and so much more.
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