A domain is just a name or an identity, and it can be attached to any service or information. For example, 10 years ago, probably you ca register the domain name youtube.com for less than $10, if the person who owns the domain youtube.com never created a popular video sharing site, probably we will not know there is a domain name (youtube.com) exists and it would still worth $5 to register.
Creating something for the domain adds value to it and people will be attracted to it because it has extra value than just a domain name.
I guess Lisa may have a better approach on how to start building a website from scratch, go through her pdfs and you may have a better understanding on this area.
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