It's also important to note that sbi is not just brainstorming tools. Now if you only got that then it would be rip off. But you're paying for way more than that. You get a mailing list manager with an autoresponder, a SpamChecker, search engine ranking reports, unlimited advice for marketing your site, a website builder, templates, unlimited bandwidth, hosting, a domain name and the community/forums are a Godsend. It's so cool to get help from so many other successful SBIers there. Those people on the forums are soooo nice and helpful.
And my favorite sbi feature is the SiteMap manager! I love that they automatically update my SiteMap when I add a page and submit it for me so I don't have to do that manually every time I add a new page to my site.
As others have said, the value is definitely the "all-in-one" aspect. What other company has that or even comes close? I agree with Lisa, though. It's not for everyone but I'm glad it was for me.