does the domain name play any part in keyword searches...? simple example: let's say you have a site on mustard (lol)... would it make a difference if your domain was named mustardmaker.com or mustardking.com versus a random name like vanillabean.com? This is all in regards to Google searches and results. So if I type in 'mustard' would those first domains mentioned above rank higher before the vanillabean.com site (even though they all contain the exact same content [about mustard]), or is it all about the actual content? Basically, will a domain name help the site to be ranked higher in searches because of the actual name of the site? i hope i make sense!