** Title Error Personal Trainer

So I'm moving on to my next project which is going to be a website that will promote my personal training business.

I plan on making it very user interactive and easy to use. Additionally I want to have a calendar that will let my clients self book themselves into my schedule among other cool things.

I'm going to use a blog format due to ease of use but I haven't run into any templates that have really caught my eye.

What kind of design approach should I take for this project? I'll focus a little on Seo but design will play more importance since I'm aiming for a local population.

What do you guys think? Any good website templates I should look at? Any suggestions?