I understand that but it just makes much more sense to have the traffic first instead of charging people for what could be traffic with no guarantees. I am just not a fan of that model.
I don't know what your timeframe is like, but have you ever thought about building up a content site on environmental topics first, learn about SEO so you can build the all-important traffic, and make some preliminary money with AdSense and other affiliations? This approach takes longer but at least it will help you build up a traffic base so you can present a more professional advertising package with justifiable prices.
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