Zagyzebra,
I have recently found myself in the same situation you are in. I have started a new web design company where we follow high school groups (band, choir etc) on their class trips. We build a site specific to their trip and have ad space available for local and national companies. One site we did received over 800,000 hits in one week. Great targeted traffic, but we had no other sites to compare to, to relate or set advertising fees.
We ended up comparing ourselves to print in our area that does school advertising.
Sorry for the winded response.
Rod
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