i think you should be more specific with you subject. Try to make it as specific as possible , because that is how you create a niche. And with a lucrative niche you can say good bye to a 9-5. So I suggest using Google adwords and starting you problem statement with
How to, then the problem.
Example...how to grow plants...
But to answer your question about how the site should look, it should be a long sales copy.
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