The keyword puppy care gets around 11,400 searches per month, which is pretty good. To be honest with you, I think you can get the #1 spot for puppy care if you do some good SEO.

Here's why:

The number one spot is www.puppycare.com. The website has 1557 inbound links according to Yahoo! Site explorer.

However, the website is getting majority of its links with the anchor text "Visit the premier puppy care web site" instead of "puppy care" and none of the websites are related to puppy care.

If you get some text links that have the anchor "puppy care" on related dog websites, you will be able to outrank that website.