I think it still is, but managing it is just like any other Web site. There is so much support out there for bloggers, and you need to keep updating it on a frequent basis.
Search engines also index blog content very quickly on a regular basis. The day after I publish a post, Google sends me an alert indicating that that page has been added to its index.
I figure blogging is free to do (Blogger, WordPress) so you really don't have anything to lose.
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