Originally Posted by ssmorgan

hmm, that's a good and tough-to-answer question.

I think the strategy depends on the stage of website and method of promotion.

If we're referring to organic traffic, I think focusing on driving driving at the beginning stages of the website is more important, because obviously you cannot convert if you are not getting any traffic. Once traffic builds up and you're able to monitor the behavior of your visitors, then you can tweak the wording/organization/focus of your website pages to decrease bounce rate and hopefully increase conversions.

Once the website is established, I would think it would be important to focus on both.

If we are referring to PPC, I would focus on both simultaneously. While I expect to spend a little bit of money to optimize a campaign, it is critical to bid on keywords that bring you traffic, but they convert at a reasonable rate.

What do you think?

Sherif