You can use a blog to get you site noticed by search engines.
Start on on the same topic or niche and when you post link to you site specific content on you site off of a keyword. This creates spider activity and your site will get noticed by SE when the follow the links.
Don't over do it. I've been told that a boat-load of links from one blog to one site works against you over time but i haven't had any direct experience with that part because I haven't been doing it that long.
Also don't put the same content on the blog that's on the site. That's the whole duplicate content issue.
--Mike
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