One important piece advice she gave was to do a little everyday.
And that doesn't mean posting thousands of articles on ezinearticles.com. She's talking about a compilation of blog posts, blog comments on other people's blogs, articles on your website, forum posts, etc. Everyday you should be publishing some kind of topic in your niche.
And here's what I think was the most important lesson she gave...
Don't worry about what you don't know. Focus on what you do know and target the people who know less than you.
Here's a prime example. My site 2creatawebsite.com is not for people who want to go knee deep in programming. I know nothing about ColdFusion, Java, etc. so my site wouldn't be for people interested in that. I know there are tons of website creation sites out there better than mine when it comes to those topics.
BUT I'm not targeting those people who want to learn the more advanced topics. I am targeting people who want to learn the basics of website creation without getting into the nitty gritty of programming.
That was Cathy's point. Don't be intimidated by people who know more than you because they aren't your target audience. Focus on what you know and build for those who could benefit from what you can teach.
I thought that was an excellent point 'cause I hear so many people saying... "I don't know enough about anything to write a lot of content." They don't feel that what they already know is actually enough to generate a successful site.
She also gave a plug for
www.goodkeywords.com - another free keyword research tool that she used often.
So that was it in a nutshell. The call was 2 hours long because they took 45 minutes of attendee questions, but I found it very informative. Cathy also has a writing course for $497 and if you buy it by November 30, you'll get a free year of training calls and some other goodies.
Here's her site...
http://www.cashcontentformula.com