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On that note, does spamming even work? I just don't see the point if everyone knows its spam and they don't act on the "offer" or plug. What benefit is there from it for the spammer?
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It's a numbers game. They blast as many sites as possible. Depending on how many site are hit a .25 to 1% click thru could mean a lot to them. If people see it often they might get curious and click thru...
It's all "black hat" and exploitive.
One more thing with Wordpress.
You can make it so only folks who register the site can comment...also you can require name and email when they comment.
Check the new registerees and when you see wacky emails it's red flag.
TIP for the short report:
Keep doing what you are doing...
Pick a topic your comfortable with...trainingg programs to lose weight...dieting regimens...effective cardio...that you already have a collection of posts on and repackage them as a report. You'll have to rewrite some of it. Add a short personal story on how you got it to work for you
Turn it into a PDF
Get an autoresponder...this is what you use to get their name and primary email
Make sure you have a thank you in the autoresponder...point them back to the blog/site...tell them to subscribe to RSS...give them the DL link...etc
Promote it on you site similar to the way I have on my birth control site or any way you like.
Every so often write a post about it and TELL them to get it...
If you have traffic this can start to build a list.
Communcate regularly via the AR...a coulp of times a month is fine. Tell a story and relate it to what the blog is about and make sure it's something useful. Managing an AR list is marketing, art, and science.
Once you have a list you can promote stuff if you wish...preferably stuff you know is good and/or use and hopefully your own product if you go that route.
--Mike