Hi Alana,
Thanks so much for the compliments!!
In my opinion it is one of the biggest misconceptions about SBI! that all sites have to look the same. Yes, it is true that most of the Block Builder templates use the same layout and, since most newbies use the templates, their sites can tend to look similar, but you have complete control over how your site looks.
You can use the templates as-is, you can start with a template and tweak it or you can bypass the templates altogether and create your own look and feel.
The Brainstorm It! feature is really valuable in my opinion. It can save you a lot of time in doing all of the research that is so critical when you are building your site.
SBI! doesn't necessarily build traffic for you, but the information they provide is invaluable in helping to show you exactly what you need to do to get your traffic snowball rolling.
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