Quote:
Originally Posted by webdev
That's because I stopped broad matches and general keywords like driving test, drivers test, driver license test and so on.
|
I am glad you did... general keywords are the fastest and best way to lose money on PPC.
Quote:
Originally Posted by webdev
I also found that keywords i thought were highly targeted turned out to be unprofitable like "practice drives test" and "drivers test tips", and so on.
|
This is exactly what I mean by keyword relevancy... highly targeted traffic is good, but
ready-to-buy targeted traffic is what we're after!
Quote:
Originally Posted by webdev
I noticed with highly targeted keywords your volume will be low, no matter what the niche but then how do you make sales with long tail high targeted keywords since they don't generate so many clicks. Super affiliates make $5000+ a day, you would imagine these guys don't waste their clicks on general keywords and only have high targeted keywords running but then how do they profit so much with so less traffic?
|
That's true... long tail highly targeted keywords bring in less traffic... BUT this traffic is very quality traffic... i.e. I would much rather get 10 clicks (low traffic) with targeted traffic over a week and convert once... Than getting 500 clicks over a week from general traffic and still convert once.
So the key is to keep searching for long tail targeted keywords, and collectively, they will bring in the traffic. And remember, don't be disappointed if you don't get as many clicks with targeted keywords... the key is conversions not ad clicks (I know it's intuitive, but it's a mistake/trap many marketers, including myself, have fallen into).
As for super affiliates, I would imagine they are working several niches. Even if they are working down the same niche, they have probably identified multiple very specific sub-niches that are highly profitable. Also, they are probably working with different strategies, i.e. ppc, article marketing, email marketing, etc.