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If your CTR remained the same as your clicks/day went from 100 to 20, then maybe it's things beyond your control, i.e. search volume has gone down.
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That's because I stopped broad matches and general keywords like driving test, drivers test, driver license test and so on. I also found that keywords i thought were highly targeted turned out to be unprofitable like "practice drives test" and "drivers test tips", and so on.
So now, i only have those keywords which are highly targeted like "how to pass road test" which have good ctr and low bounce rate. The only thing is that volume on these keywords is low as compare to general words like driving test, road test, etc.
Which brings to me to my next question. I noticed with highly targeted keywords your volume will be low, no matter what the niche but then how do you make sales with long tail high targeted keywords since they don't generate so many clicks. Super affiliates make $5000+ a day, you would imagine these guys don't waste their clicks on general keywords and only have high targeted keywords running but then how do they profit so much with so less traffic?