I like how you go about monitoring your keywords. I know I have mentioned it before, but I could not emphasize more the importance of the "relevancy" of the keywords when doing PPC.
With Opt-in, though, you get more chances to convince them of the value of the product... hopefully without pissing them off
Quote:
Originally Posted by webdev
The only problem is that my clicks have dropped significantly from 100+ clicks day to less than 20/day.
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If your CTR remained the same as your clicks/day went from 100 to 20, then maybe it's things beyond your control, i.e. search volume has gone down.
Or... has your CTR gone down?