Thanks so much for replying both Sherif and Lisa. Your input is always appreciated.
Sherif, I'm going to attempt to answer your points. Bare with me if I miss anything.
Keywords:
From the beginning i used tightly grouped ad groups with related keywords. In the beginning I tested all the keywords with broad matches. I checked time to time which ad groups had high impressions but low CTR, which keywords were having high bounce rate and so on. Then i kept refining, dropping irrelevant keywords and perfecting my ad copies. I almost had 10 different ad groups with 5-15 related keywords in it. Now I have 3 highly targeted ad groups and hight targeted keywords and yes "pass to pass road test" is one of them.
With the highly targeted keywords I have now, my CTR is high, bounce rate is low and the opt-in conversion is almost 30%. The only problem is that my clicks have dropped significantly from 100+ clicks day to less than 20/day.
Landing pages:
I didn't split test my landing pages. I basically tweaked and refined the same landing page as i was playing around with the keywords. I dropped the landing page and now using squeeze page instead.
I think it all comes down to wining your visitors trust. If they trust you they will buy from you. So, what i have done now is, set up 6 follow up emails with helpful tips on driving and passing road test. I promote the hop-link non-intrusively at the end of my email. Soo I'm just trying to basically experiment with email marketing and see how that goes.
Last edited by webdev; 10-21-2007 at 03:05 PM.
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