I have been working really hard in this past few weeks promoting this one product and I'm have heck of a time make a sale
(I know i have been inactive from this forums for while mainly because of this)
I wonder how ppc marketers are able to bring so many sales and earn so much promoting clickbank products where i can't even get one sale with this product. Thou i did get 2 sales initially. But that was on the 2nd day of my promoting when i didn't even have a landing page. I'm guessing it was pure beginners luck.
(Warning: This is gonna be a rather lengthy post but please do read it).
here goes my story...
I mainly used ppc to promote this product. The product doesn't have too much competition either. It caters to young people between the age of 16-25. This product teaches you how to pass your driving test.
www. getreadytopass. com/
When i started i didn't have a landing page. Then soon after i used a pre-made landing page from the merchant, drove 100 so hops to his page but no sale. Then i refined the content of the landing page further, drove 100 so more clicks and no sales. At this point i was convinced that the problem was with with my landing page, thou i had good click though ratio from my page to the merchant.
Soon after i scraped everything and reworked on the landing page form scratch. I basically redesigned the landing, rewrote the content and refined it further and basically changed everything. I drove another 100 so clicks but no sales. The click through ratio was the same as before.
Mean while, the merchant reported that him and affiliates are making regular sales to the product. He had a snap shop oh his clickbank analytic report. I was puzzled why i'm not converting? The merchant himself helped me out a lot, tweaking my landing page at every step of the way and giving me suggestion every now and then but i just wasn't making any sales.
At this point I''m convinced there is something wrong with what I'm doing or I'm missing something but i don't what it is? After all i should have had some sales by now.
While searching I stumbled upon Ewen Chia's SAW program. For those of you who don't know Ewen Chia's been a super affiliate for many many years. I saw his video interview at someones blog where he gave out a lot of valuable information into his marketing strategy. One of the things he talked about was making squeeze page and capturing your visitors name and email. He says it takes some exposure before someone buys a product. You need to expose the user to the product 5-10 before they will purchase it.
So, i researched a little bit on Ewen Chia and found his SAW program. For $9 he gave out a lot of information. I read up on all his ebooks he offered in this program on affiliate marketing. time to time he stressed about building your list. So off i went to apply the opt-in theory to this product.
So, next I scarped my landing page, bought a subscription to aweber and made a brand new squeeze page instead. Next i wrote few article on driving test, so that i can offer these to my visitors in exchange of their information.
At first my squeeze page little too big. I drove 60+ clicks and got 1 or 2 subscribers (have you noticed how so many people just don't check their confirmation email. So basically those are wasted leads
).
Next, i read up how to make a convincing squeeze page because mine was way too long. They say your squeeze page should be short and concise to the point. Its purpose is it to capture the users information and it should do it pretty good. So, i refined my squeeze page to the point where i think its pretty convincing and here is the final thing (sorry im gonna include my link here. im not tryying to promote anything but im just trying to get help.)
www . driving-test-help . info
I think now Im at the same point where a intermediated affiliate is who know swhat is doing somewhat and this opt-in strategy (thou im convinced) should work doesn't matter what ever product is.
But there is one problem. Now, I have no job and i can't keep spending money on ppc..lol.
This past few weeks have taught me a lot for ppc marketing to making convincing landing and squeeze pages. One thing I don't understand is why i can't convert. I still think that there is something I'm missing. I don't blame the product because I'm convinced that you can sell any product out here if you market it the right way which goes back to making convincing ad copies, landing pages, tightly grouped keywords and having highly targeted keywords and so on.
Oh wow I wrote so much. But i hope now you guys know where I stand and perhaps steer to right direction. I really don't want to give up but I'm running out of money and energy to continue
Any inputs would be appreciated as I'm screaming for help...
ppcFanatice, sherif, lisa any thoughts? I know your guys are much experience with this business.