Originally Posted by lisa

Sherif is right. It really depends on what people expect when they arrive. For example if people are arriving by typing in "post online ads" or "online advertising" then I would expect your conversions to be pretty decent but if your visitors are not very targeted. All traffic is not necessarily good traffic.

I would also include a "Place your ad" link underneath each category section on the homepage. I almost missed that link at the top.

Welcome by the way.