Wow, Amy... what a reply. Thanks so much for your feedback. I guess I never really thought of it that way. Blogs really aren't much different than websites when it comes to getting traffic. I think that's the biggest challenge of everyone and I'm certainly learning about that after being on this board. It's about finding your target audience no matter what.
I have to admit I used to think a blog was sort of a shortcut but I guess there really are no shortcuts. The same principles apply.