You could password protect your e-book, but then you could end up spending all your time with support. People can find their password, they don't know it, it doesn't work, ect. 99% of those selling ebooks do NOT password protect their ebooks for that very reason. Course it's up to you. You will have more support issues if you password the file, that is for sure.
At the very least you should protect the download page, not make it so any one can download it. Most scripts used to sell ebooks these days handle that for you.
In the end, if some one wants to rip off your ebook or pirate it, they will figure out a way.
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