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Old 09-02-2007, 10:28 AM
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Hi Carjay,

It's a good idea for a site, particularly if there is nothing similar that exists in the area where you live. You could be the first to offer this resource and it could go over very well, particularly if there is a need.

But keep in mind, how are you going to advertise this business? Since your site will be targeting local people in your area/hometown, you may have to focus your promotions more offline than online. Is there a local Chamber of Commerce you can use to get the word out about your site?

The thing I want to caution you about is trying to make your offer too much in the beginning. Believe it or not, there is a such thing. Keep a narrow focus on who you are targeting and what you want them to be able to accomplish. Is this is a site just for the people who live in Cairns and then you want to branch out to other areas?

Regardless of the long-term goal, you need to start off small in your focus in the beginning. Having a worldwide site is a great goal, but it's easier to begin by attracting a small, targeted audience first (small business people in Cairns, stay at home moms in Cairns, etc).

Don't worry so much about the technicalities of how you are going to get things created (chat rooms, member logins, etc.) Look at the big picture and plan out how you plan to go about promoting this first. Because unlike what many of us do here, it seems you will be targeting more local people. At least you should in the beginning. And then once that takes off, you can expand to other areas.

I believe almost any idea can be profitable if planned properly. You just really have to be clear on who you want to target and how you are going to get other people to participate in a site like this.

The most critical phase of any site, is the planning process in the beginning. And trust me, from creating lots of sites that failed, it's worth taking the time to literally map out your plan and define your customer and how you are going to reach them.
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