Yes, it is hard to measure the results. My traffic is definitely up this month over August 2006 and people are staying on my site longer. My bounce rates have also improved since I started adding videos. What I am going to start doing is embedding affiliate links in my videos so I can track the performance. I believe that will help me get a better idea for how well my videos are doing.
I am seriously thinking of signing up with WebVideoZone.com. I know the owner, Joe and was able to test out the product earlier this year. It really is amazing and you can embed links into your videos and do all sorts of cool things. Everything is hosted on their servers so you don't have to worry about sucking your own bandwidth. You can even customize the player and add your own branding to it.
If you have a tutorial-based site, video is a must-have if you want to boost your credibility and conversions. People come to your site to learn and often it's much easier to watch a video than read loads of text.
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