Hi Ava,

Sorry if I oversimplify to make my point. Some here might not know that a "domain" or "domain name" is the .com, .net, .org. etc name of your web site.

For example, spiritual-healing-secrets.com, is the domain, or domain name of my site.

I chose that name based on doing keyword research with SBI tools. There are ways of doing free keyword research too, using Google AdWords tools and other tools online. Those take a heck of a lot longer and aren't as efficient or thorough as SBI Brainstormer.

A profitable domain is an asset (for example, it works for you). I put keywords in my domain name and they help draw traffic. Traffic I might not otherwise reach.

An unprofitable domain is an expense (it doesn't help you, and as an untapped resource it is therefore working against you). You pay each year to renew it - the darn thing may as well be working for you!

For example, I could have called my site something cooler sounding (maybe metaguru.com). But first of all, what the heck is that, what does it mean? Cool doesn't pay the bills! Coolness comes after function, in my book.

Besides, there are other ways of being cool - so I just settle on those at the site.

After all, my readers aren't really looking for me (well, one was - an old high school friend from 20+ years ago was looking for me and found my site - that was neat) but all the other people who visit my site are looking for information. They want clarity every step of the way - yours will too. A clear domain name helps your readers and the search engines to find you.

Ok- that's probably simpler (sorry) and longer (oops) than you wanted.

__________________
Amy
-----------------------
Real life marketing solutions for your small business!
SiteSOHO.com