Good topic West.
So true Lisa. Like you, I wanted to make sure I was comfortable. I didn't quit until I was making double what I was making at my 9 to 5. Multiple income streams is important, especially if your revenue is largely dependent upon the search engine traffic. What if Google brings you 90% of your traffic and drops you for 6 months? These are things you need to think about.
That's why I'm working on another content rich site in addition to my PPC advertising. Even though money's OK, I still want to have another padding for backup.
I remember with the dot com boom in the early 2000's there was a young guy who had made like $30,000 in one month with the Net Detective affiliate program. He bought a $75,000 car and 2 months later, his site dropped in the SERPS and he had blown all his money. I've heard numerous stories like that where people get too comfortable. You always have to keep re-inventing yourself out here or you'll get left behind.
It's also good to try and find residual affiliate programs. Domain and web hosting reseller programs are great because if you build up a large customer base you will still earn residuals on your existing customers even if you tragically lose your traffic.
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Severely Addicted to AdWords
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