Every now and then i stumble upon content sites which have or are going down in alexa rankings which also suggest they probably went down in google rankings as well.
For example, this site Onajax.net which i stumbled upon has about 70 content pages but is 1 million in alexa rankings. The whois record shows the site was established in 2006.
Alexa ranking shows its going down in ranking. Why does this happen? The site has google PR of 3 and has about 100 or so backlink/inbound links (
http://www.webuildpages.com/neat-o/), yet is going down in ranking.
I thought that once the site established, it maintains it web presence, therefore, goes on auto pilot.
I have seen sites whose content is nothing extraordinary, yet they dominate google index for every related keyword. One such example is tizag.com
So why is that some content sites (on the same subject with same number of pages/topics) gets on google page 1 and seem to stick there and some just die out?