Depends on my site. For my fitness site, it's people who want to lose weight. For my web hosting site it's people who want to create websites. I use the same method for any site I create.
Success with affiliate programs is all about this...
1) Finding a niche and understanding the people's needs.
2) Communicate with them in a way that is helpful without trying to over sell. 3) Make recommendations and show that you use the product
Doing this builds your credibility no matter what the topic of your site is and no matter who your audience is.
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