Thanks, this is so very helpful. My fear has been that I would buy a product and simply not know how to use the tools. Now I'm getting a feel for how the brainstorming tool works from your comments.

Is there a tool in SBI that tells you if your idea simply will not draw traffic? Will any idea work depending on how you approach it (except all the overused ones I mean)? Thanks for all your help.
Yours,
Lawrence