Hi Lawrence,
Thanks for the compliment and welcome to the forums. Everyone has already given such great advice and to follow up on what James was saying regarding what people are searching for. Yes, that is key. Let's say 50 of your newsletters deal with faith. You would use SBI!'s brainstormer to find out specifically what people are typing in regarding faith so you can craft your artciles to target those specific keywords.
The most important thing to remember is to write for the demand (keyword searches). So SBI! will tell you how people search for certain phrases and then you'll be able to look at your inventory (your newsletters) and decide the best way to communicate your message and meet the demand of the search engine searches.
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