It's funny that you posted this because I am getting to run another contest here at Website Babble. I think they are great for building loyalty, repeat visits, etc.
Regarding the random issue, that's what I did for the 2nd contest I ran about 8 months ago here. Well, it was sort of random. I gave a prize for 2 MVP (Most Valuable Posters) in a given time frame. So I had my own criteria for everyone who was eligible and at the end of the contest, I randomly drew two names from those that were eligible. So the actual picking of the winners was random, but I did manually review the posts for eligibility.
So what you could do is tell everyone you are giving awards for the best review and state that all reviews must meet a certain guideline (at least 3 pros and 3 cons, a certain length, etc.) Then you randomly select from whoever is eligible.
You could promote your contest on your blog or even add a snippet about it in the footer of your SBI! site.
|