It's hard to tell without seeing the site. I did a search for fitness walking but didn't see this article. The only results on my first page were from medical sites, about.com and thewalkingsite.com.
Did you check the age of the domain? Sometimes older sites that have been in the ranks for quite a while have an advantage.
I wouldn't put too much emphasis on Google's backlink count as they only represent a portion of the site's true backlink count. One of my competitors shows up on the first page with 20+ backlinks and has been there for years. I think a big part of that is the age of the domain. The site has been around forever.
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