I've done pretty well with Clickbank by choosing products that fit my niche, buying them and writing a review. That's what's worked for me but not the only approach you can take. Some people bid on keywords related to the product and make money via PPC, although this could cost you a lot of money if you're not experienced with PPC.
Experiment and see what works best for you. But I think the first thing is to find products that closely match the theme of your site and go from there.
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