It's a very long story to be quite honest. Part of it was I wanted the forum to have a name that is easy to remember and kinda catchy. However, looking back, I wish I had just made it an extension off my regular website (for branding) but hind sight is 20/20 right?
I guess the good thing about it is now that this forum has PR of 4, it's now a decent unique backlink to 2create. LOL
Good question and actually I'm very surprised no one else has ever asked that here.