Quote:
Originally Posted by NewMama
Lisa,
From my experience, both are different! I ran something in BI! last night and it had very high demand and low supply, but ran it through Google this morning and it had very high advertiser competition and average search volume.
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Advertiser competition reflects how many people are bidding on that keyword to have their show on Google Adwords. It does not reflect "supply" - because supply reflects the natural listings, not ads.
I would say if you have a high advertiser competition, even average demand, and low supply... you've got a winner keyword to target!
As you know, different tools use various methods to measure keyword search volume. It could be the time. For example, one could be looking at last month's data, another could be taking the annual average per month.
Hope this helps a little.